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Record-breaking attendance: Kabloom’s proprietary database helped ESPEN exceed target by 20%成人直播

Kabloom spearheaded a digital marketing campaign aimed at maximising registrations for the 46th ESPEN Congress on Clinical Nutrition & Metabolism in Milan, Italy, leading to exceptional results. The campaign exceeded expectations, achieving record-breaking attendance with a 20% increase over the target of 4,000 in-person participants.

For the first time, Kabloom integrated its proprietary database of contacts into ESPEN’s marketing efforts. Analysis revealed that at least a quarter registrants originated from this list, underscoring Kabloom’s substantial impact on attendance. Additionally direct conversions through email marked a 175% increase from the previous year.

This strategic approach significantly contributed to ESPEN 2024’s record-breaking turnout and demonstrated Kabloom’s powerful role in driving participant growth.

Organiser
European Society for Clinical Nutrition and Metabolism (ESPEN)

Target audience

Physicians, dietitians, pharmacists, nutritionists, scientists and nurses

Objective

Boost abstract submissions and registrations

Services provided

Multi-channel digital advertising
Audience generation
E-mailer campaign
Measurable results and reporting

Key strategy:

Database integration of Kabloom proprietary contacts to increase awareness
Kabloom database boosted email-driven conversions by 175% compared to the previous year
At least 1,000+ registrants were identified from within the expanded list
Multi-channel targeted digital approach and detailed audience segmentation