CASE STUDY
48
%
Total contribution to registrations
63
%
Website traffic from digital advertising
45
%
Average email open rate (industry average 18-22%)
1.1
M
Digital ad clicks to website
EXPANDING GLOBAL PARTICIPATION
48% of registrations from digital marketing, with 70% international participation for ISPRM
AUDIENCE成人直播高清影视
Physical medicine and rehabilitation physicians, rehabilitation technicians, allied health professionals and physiotherapists worldwide
OBJECTIVE
Increase ISPRM Congress registrations by strengthening engagement across the APAC region while expanding international reach to high-value rehabilitation medicine audiences.
SERVICES
KEY STRATEGY
- Leveraged Kabloom’s medical audience database and look-alike audiences to reach relevant rehabilitation professionals globally
- Activated multi-platform advertising across Meta, LinkedIn, Google and Bing to expand international reach attendance
- Combined digital advertising, email and social media to drive audiences towards the Congress website and registration journey
- Integrated campaign activity with ISPRM’s existing social media efforts to strengthen engagement and website traffic
